Articles

A Short History of Logos

I love logos. In fact, I’m a bit obsessed. So much so, that I’ve read dozens of books on the subject, and have got a healthy understanding of where they came from.
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“Design” and “Brand”

You hear these words a lot these days, and oftentimes in the same sentence. How do they relate?
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What Makes a Logo Good

Logos are powerful symbols, representing not only what’s evident in their design, but everything the public associates with the company.
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Using Design to Strengthen Your Brand

A lot goes into building a brand. The visual component is a crucial piece of the puzzle.
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When Ideas Happen: Logo Design

A little exploration into when viable logo ideas come to life during the design process.
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Addressing Search Engine Optimization

Since your site went up—or just since you bought the Web address—you’ve probably been getting spam trying to sell you “SEO” services. But if you start with a few key things, you’ll be well on your way.
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Should My Site Have a Blog?

First, a question for you: does your site deserve a blog? With all the buzz these days, it may seem like a blog is mandatory, but it’s not.
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What’s a CMS, and Do I Need One?

Great. Another acronym being thrown at you. But don’t worry, this one is on your side.
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