Apple Camp Branding and Campaign

Hazen’s founder is a former art director at Apple. This project was done for the Apple Store’s “Camp” program, that teaches kids how to use a Mac for photos, movie, and music.


The kids earned merit badges for each of the areas they learned. The Field Guide introduced them to the creative concepts and their application on the Mac and walked them through the projects. A web site was also created for kids to do the projects at home. It also showcased the kids’ work at the end of the program.


TM and © Apple Computer Inc. All rights reserved. Created under the creative direction and supervision of Apple’s internal Graphic Design Group.

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