Northwestern Musical Theater Mailers
Previously done as a 20+ page booklet, Hazen reimagined this annual mailer as a more economical piece with more impact. It tells the same story through a carefully planned series of folds.
Since no central image would apply to the various productions, a graphic feel is established for each season. For the first one, a light, historical flourish theme was established, growing off the type throughout. For the second, the graphic feel evokes summer, with the intentionally “blown-out” lighting, and the loose hand-drawn type and off-kilter angles reflect the mood of the shows.
For each mailer, images of performers and past productions are revealed upon the first opening, then general info about the season. Finally, a large poster-like interior details all the shows along with a detachable order form.