The way the word “branding” gets used these days can be misleading. Every agency claims to do “branding” as if it’s just another word for design or advertising or marketing. But it’s much bigger than any of these things alone.

Hazen focuses on visual design. We excel at bringing companies and products to life through design. This might mean doing a series of illustrations, a line of packaging, or the sign on the front of the building. We’ve got expertise in a number of areas—and below you can see how what we do relates to the entire brand continuum.

The Brand Continuum

We’re not trying to make things complicated. On the contrary, we want to show you how we make things easier by focusing on a specific area in what can be a huge and involved process. Scroll to the right in the box below to see everything involved in creating a brand.

No matter what anyone claims, there’s really no such thing as a true “full-service branding firm.” And it’s just as well, because no one company could do everything you see above—at least not well. And if they did, they’d be ridiculously expensive. It’s much better to identify the relevant parts of your branding problem and have specialists attack them.

We’re specialists in the visual execution of a brand. We have other skills that help us overlap and interface with the other areas, but our core expertise is visual design.