26characters is a new B2B content marketing collective in Chicago. The agency has a diverse, skilled group of writers, photographers, designers and strategy experts that provides businesses with smart, relevant content for their marketing and communication efforts. The name riffs on the idea of letters and words—the building blocks of content—and is unique and memorable enough to support a type-only solution. We devised something clean and direct, but still visually rich: which varied colors that hint at the variety of creative professionals. And it’s assembled from unified geometric forms which also hints at the design-forward nature of the agency’s work.