Redwood Capital Group
Redwood Capital Group is a company specializing in multi-family investment properties. When moving away from their parent company, they approached Hazen to do the rebrand which included the logo and the web site. Since the name redwood references something specific, we used that as a starting point, but wanted to stay away from over references to a tree as well as the colors that implied””including “red”. The resulting symbol came from an abstraction of looking upward at a group of trees, but in a clean modern way that is not literal. The wordmark is custom type.