Antarctica is a design research outpost—the graphic R&D arm of Hazen Creative, Inc. We created a sparse, crisp identity complete with rigid guidelines. And since it’s our thing and we can do whatever the Hell we want, we promptly ignored the guidelines and began executing the logo in peanut butter and candy sprinkles.

  • antarctica-logo
  • antarctiva-vol-1-cover
  • Brand guidelines
  • Brand guidelines
  • antarctica-sprinkles-postcard
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