Apple Computer Sciences Posters

Macs speed and flexibility in programming is not widely appreciated by hardcore coders. To reach this audience something beyond “they’re great” was necessary.

This was conveyed through illustrations built out of real computer code. We knew this audience would appreciate that and possibly even key it in to see what it was.

TM and © Apple Computer Inc. All rights reserved. Created under the creative direction and supervision of Apple’s internal Graphic Design Group.