We developed a complete branding system for this start-up skate company. But that sounds pretty dry. Really, we gave them a ton of visual stuff to play with, and some principles to guide its use. Using the bold, single-color logo in a no-frills way allows the stripes shooting off it to do anything, and be pretty much any colors. The photography is always an unexpected crop, and has some texture””to set Begin apart. Typography is minimal but grounds the layouts, and reflects the smart confidence of the brand’s attitude.