Davenport Caufield

This investment firm was founded in Hong Kong and needed to rebrand as they opened a U.S.-based office. They specialize in traditional trading and investing as well as busines...

This investment firm was founded in Hong Kong and needed to rebrand as they opened a U.S.-based office. They specialize in traditional trading and investing as well as business consulting and incubation. The brief was to convey credibility but also boldness””a balance of “polished and established without screaming for attention.” Additionally, the client requested a symbol based on an eastern/Asian motif, but with a Western sensibility.

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