- Web site.
Hero Brand Communications Identity
An old friend and collaborator, Brenda Tucker, came to Hazen for a logo when she launched her studio. The PR specialist's vision of building everything around "the hero brand"...
An old friend and collaborator, Brenda Tucker, came to Hazen for a logo when she launched her studio. The PR specialist’s vision of building everything around “the hero brand” lead her to the name, and we elevated that to something ‘heroic’. A custom stencil typeface was developed for the name. And a bold, variable system of geometric patterns was developed as a secondary graphic language.