Kaleidos Wine Labels

This northern California winery asked our friends at Vessel Ideation to redesign their labels. Vessel asked Hazen to help out, and this is the result.


Since the wines are carefully crafted blends, we created a visual system that graphically, and artfully, shows the ratio of the different components in each.


The hand-done touches reflect the artisanal nature of the company, while the label overall represents it as a premium brand. We also created the new identity.

  • kaleidos-all-hazen
  • kaleidos-label-detail
  • kaleidos-back-label
  • kaleidos-line-up-2-hazen
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