Karen Kolbe is a therapist and counselor. She was in need of an approachable yet informative site to promote her practice. She was very against standard “inspirational” stock imagery common in her profession and came up with the idea of animals as a metaphor for common the issues she helps with. We built a site around this concept with grayscale images over strong but comforting colors. They are accompanied by a clean, smart typographic look and a system of minimal but clear icons.