Northwestern Musical Theater Mailers

Previously done as a 20+ page booklet, Hazen reimagined Northwestern’s frequent mailers as more economical pieces with more impact. They tell the same story through a carefully planned series of folds.

For each mailer, images of performers and past productions are revealed upon the first opening, then general info about the season. Finally, a large poster-like interior details all the shows along with a detachable order form. Since no central image would apply to the various productions, a graphic feel is established for each season.

 

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