- A label showing another illustrator’s work. The art is by Wendy Crittenden.
Redesigned McEvoy Wine Labels
When McEvoy Ranch was doing a couple vintages a year, a loose system, and one-offs here and there, worked well. But when they increased the number of wines they produced each ...
When McEvoy Ranch was doing a couple vintages a year, a loose system, and one-offs here and there, worked well. But when they increased the number of wines they produced each year, they asked me to create a consistent system for the line. We established a minimal structure that reflects the premium brand, built around a unique illustration for each wine.
Images courtesy of McEvoy Ranch.