SVBio Web Site
Silicon Valley Biosystems provides doctors with high-quality reports on their patients’ genomes, interpreting genomic data for use in the clinic to personale treatments based on patients’ genes. The industry is saturated with shiny computer renderings of DNA strands and chromosomes, so the company wanted to take a bolder, more graphic approach, to represent their maverick status in the industry, as well as the more consumer-facing aspect of their business. We developed a series of graphic patterns inspired by genetic imagery used throughout the site. The site also employs a system of graphic pictograms to signal important information at a glance, which was inspired by the design of the actual reports themselves, which Hazen also designed.