The Dwell Home
In addition to the identity, a Web site was created to promote The Dwell Home invitational, a contest to design a prefab house for under $200,000.
Like a prefab home, the layout has a basic “kit of parts” that are utilized as the information requires.
The site was launched to augment the progress the story was making in the magazine. Then all the entries were posted, as was the eventual winner.