Time Traveler Identity
Time Traveler creates historical virtual reality experiences, viewable on their compact, user-friendly smartphone viewers. As the name implies, Time Traveler delivers immersive VR experiences that take users “back in time”—letting them see the Eiffel Tower during its inauguration or Notre Dame in the 1500s. The symbol simplifies the product to the essence, the viewer itself. The symbol is simple and direct, conveying what the product is (the viewer) and what it does (bring happiness!) We did numerous custom type studies to sit alongside it, finally settling on a bold custom stencil. More images of the packaging here.